By Anisha Jhaveri
Colour psychology also known as Chromology is the study of how colours affect your behaviour, mood, and impression on others.
Many critics point out that our perception on colour is affected by cultural conditioning or in other words how our society, upbringing, environmental representation of colour all combine to determine our perception of it. I agree with this to a great extent as my association with different colours is influenced by such factors inevitably.
Red is worn by brides in India, it's traditional and pure. But it was also worn by followers of Osho in Rajneeshpuram, Oregon, USA, which was a colour that marked their liberal Bohemian lifestyle.
Thus, fashion revolves around and experiments greatly with chromology. The fashion industry really tries to define colour combinations and styles and hence for each individuals tastes and preferences there are a 'colour' of options available.
Furthermore, through time some general observations have been made about colour in relation to body type and complexion (these do not stand true essentially, each individual makes their own associations with colour)
Fair skinned individuals do well with brighter colours like pink, green, red, black. Research also shows that red is one of the most visually appealing colour to the eye.
Darker skinned individuals do well with white. Apart from that, light shades of purple, pink, yellow, orange and green really stand out.
However, colour when talking about fashion is very subjective and it's important to remember that our taste is unique to us and for us to embrace..